Product Content Writing
What is Product Content Writing?
It is pretty self-explanatory, isn’t it? Yes, you might have had the correct opinion. In the definition of the term, product content writing offers a wide range, clear cut view of the product while employing eye-widening offers or services to the customers.
To get a head start on things, product content description writers sit down in front of their personal computers, juggling between numerous tabs to research about the products they have been assigned before they start typing away on their keyboard.
While it is true that product based writing is appreciated and encouraged, here are a few tips and tricks to keep in mind when you are writing for both: your clientele and company.
1. Hit the mark before you hit publish
“Tell and show.”- as opposed to “Show, don’t tell.”
The latter is, of course, the most famous writing tip for creative writers out there on the venture for inking thoughts and imagination, projecting them into their pieces, such as stories, poems, novels, and novellas. But with business writing, things take a different turn because you’re writing professionally to cater to the needs of your clients. You have to sell your product but first, you have to believe in the product that you’re vouching for- how else would you convince your client if you are not convinced yourself?
Here’s where the basics of copywriting and social media marketing waltz right in. Marketing your product in a way that is both attention-seeking and a public service announcement should be tacit to the readers.
2. SEO friendly is customer friendly
Ensuring that your content is wholly search engine optimized is a critical aspect of digital marketing, for not only does Google make sure your content is acquiring greater reach but it also helps build your website’s relevancy by keeping it in its top search results. A keyword is a word your potential buyer will look up in his or her Google search bar.SEO friendly product content will encompass all the keywords in its description in abundance. However, there’s always the problem of overdoing it.
- Use as many keywords as possible and in as many places as possible. Think of it as making flashcards for your history exam where you can maximize the most out of your content and leave an impact on your readers’ minds without being redundant.
- Highlight and make it shine!
Highlight only the part of your description that you deem is of utmost importance. It is essentially what decides your potential client-to-client conversion rate, so you should make the best of it while keeping it to a bare minimum. Remember; your customer isn’t looking to be bombarded with tons of information at once.
3. Triple C’s: Creative, Concise and Contending
Deploy your arsenal of flairs at the base. Do it. Do whatever you can to have your product pages stand out amidst hundreds of other competitors on the virtual medium.
- Use a template. Templates help to structure an outlet model in a way that is attractive to the buyer.
- Hire and work with graphic designers. Creative writing goes hand in hand with full-fledged, colorful texts and graphical layouts. But it’s important to know your corporate brand and its style before you give the thumbs up on that neon blue typesetting front. It’s always helpful to communicate with a marketing team before you start on an assignment- you’ll gain more insight into the type of demographic you’ll be targeting that way.
- Experiment with various short-form copies of the product. Don’t hesitate to write from the top of your head, delete stuff and rehash. It doesn’t matter how many tries you take; what is more important is to have all the ideas down on paper first.
- Begin with the long copy only after you are confident about your one-liner(s). A detailed description of the product is only secondary; the primary selling pitch is always your short copy.
- Contention. Entice and implore your potential customers with all the benefits and services your product has to offer. At the end of the day, behind all the frivolous fronts and exteriors alongside wishy-washy promises, how your product will contend in a market flushed with thousands of similar other products will depend on its originality and unique features.
Legitimacy lies side by side with accountability. Mention of your company’s customer service, easy returns and cashback offers will further affirm your client’s trust in the firm. Always assert your stance in the game and try to live up to it. Building trust will depend on enacting on your written promises- but first, make sure to own up to it beforehand. It’s what people will flock to.
Product content writing may seem hassle-free at first glance, but given the above examples, it cannot be reduced down to mere writing detailing the scale of a product. It’s much more than that in a medium that is still evolving.